Why Some Homes Sit on the Market—and Yours Doesn’t Have To

CREATE DEMAND EARLY

When it comes to selling your home, the goal is simple: create urgency.

That means attracting multiple buyers as soon as your listing goes live. And the most effective way to do that? Price just below market value.

Yes, you read that right.

When buyers sense a potential “deal,” they’re far more likely to act quickly and offer aggressively—especially in competitive neighborhoods like West Annapolis, Murray Hill, or Cape St. Claire. They’ll even overlook minor imperfections or layout quirks if they feel they’re getting ahead of the market.

WHAT HAPPENS WHEN YOU PRICE TOO HIGH?

This is where many sellers go wrong.

When a home is priced too high, it loses critical momentum in the first two weeks. It makes a weak first impression, sits on the market too long, and raises red flags for potential buyers. They start to ask: What’s wrong with it? Why hasn’t it sold?

Even worse—when you finally reduce the price, buyers may assume you're desperate. And in most cases, you’ll end up netting less than you would have with a strong launch and the right pricing strategy.

STRATEGY OVER GUESSWORK

Pricing isn’t guesswork—it’s data + experience.

As a full-time Annapolis real estate agent with over 20 years of experience, I bring hyper-local knowledge, deep market insight, and a proven marketing strategy to every listing I represent. I cover the cost of staging, coordinate every detail, and help position your home to stand out from the very beginning.

Thinking of selling this year?

Let’s talk strategy. I’d be happy to sit down for a free consultation to discuss your goals and share how we’ve helped other homes get multiple offers—even when others sat on the market.

📩 Just send me a message

—Jennifer Chino, your trusted Annapolis real estate advisor
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